In 2010 I was approached by talented London photographer Shawn Simpson and London psychotherapist and parenting educator Andrea Nair to help art director and design a fundraising calendar for the Canadian Women’s Rowing Team. As a volunteer with the team Nair had seen firsthand the struggles some athletes faced trying to balance full time training with the financial realities of life.
Shawn did all of the photography, I art directed and designed the calendar, Andrea was our liaison with the team and helped with strategy on marketing and selling the calendars. As we were producing the calendar, many of the women were competing for a spot at the 2012 London Summer Olympics. The women’s eight crew would go on to win silver at those games. The calendar project raised more than $50,000 dollars and for me it was rewarding and inspiring being around truly world class athletes.
Art Direction and Design: Terry Rice | Photography: Shawn Simpson