Western produces all of its Homecoming marketing materials in-house under the design lead of Scott Woods. For the past three years we’ve had the good fortune of working with award-winning photographer Tyler Gray. As a team we brainstormed ideas and found ourselves laughing remembering the Diet Pepsi “Forever Young” campaign. This lead to a series of ads encouraging alumni to “Relive” their Western experience.
The ads feature a real alumni of Western remembering his or her time at Western – their younger self is acted out by a real current student. As a Creative Director its been one of the most fun and rewarding projects of my career.
Creative Director: Terry Rice | Design/ Art Direction: Scott Woods | Photographer: Tyler Gray | Project Manager: Diana Cunningham